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Pictorial: “Sentient Cool”
for Design Indaba Magazine, South Africa

I shot this pictorial for the 2nd quarter issue of Design Indaba in 2010.  The basis for the props in this product fashion story was that I had to have scouted or sourced them all from the Design Indaba Expo itself.

I took what was the opportunity to shoot a fashion story and mixed it with a product catalogue.

As the image above refers: ‘sex sells’.

Some behind the scenes shots from the 2 production days below.

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