I wish I had written a date on this ad. Maybe even a note about where I had torn it from, but no…
I’ve kept it tucked into a file for an age. Its a striking metaphor which this brand has used to advertise shoes.
Basically the beautifully lit and shot image reads something along the lines of this:
If you wear Charles Jourdan you will be irresistibly desirable (in this case, your crotch will be hot enough to melt the phallic chunk of ice in the room). Quite audacious.
I can’t imagine a single mainstream magazine publishing this campaign now.
I couldn’t find a publication date for this ad, not that it really matters, but I did find out that it was shot by a photographer who’s work I really like. Guy Bourdain plays on the objectification of women in Western culture in his images. His images have a comic element and rich color.
Here is some more of Bourdains work: