Books | Mags | Articles | Ads | Film Women I've Shot

Advertorials project for Design Indaba Magazine, South Africa

Design Indaba Advertorial Project 010

In 2010 I worked with Design Indaba on a concept which they ran over a period of months. We shot 4 images in studio which incorporated product from their designers.
Some of the images where used in print as double page spreads advertising their website and online shopping porthole which was newish at the time and some images where used more as landing pages with the visible products being clickable links to the designers pages.

Design Indaba Advertorial Project 011

Design Indaba Advertorial Project 007
The shoots took place at two separate sessions and with the assistance of Michelle Liao who was then with Design Indaba (now has her own stunning design brand Michl).

The final 4 images for their project below:

Design Indaba Advertorial Project 005

Design Indaba Advertorial Project 001

Design Indaba Advertorial Project 006

Design Indaba Advertorial Project 002

Design Indaba has since become an online publication only (as apposed to a print mag which they ran fem 2001 to 2011). It’s an amazing platform for local design and creativity, from their site:

Design Indaba inspires and empowers people to create a better future through design and creativity. We are an online publication ( with an annual Festival and social impact do tank.

Design Indaba has become a respected institution on the global creative landscape, based on the foundation of our annual Festival that has attracted and showcased the world’s brightest talent since 1995. We have broadened our through-the-year offering with our online design publication that features the best of the world’s creativity and attracts over half a million visitors each year. Through these channels we champion noteworthy design, facilitate and produce creative projects, support creative businesses and run educational initiatives.

Many of the local brands we worked with on these shoots were ones I had worked with on a previous fashion pictorial for DI in early 2010 called Sentient Cool which had had a similar but much sleeker showcase type theme to this project and where I had sourced all items directly off the Design Indaba Expo in February of 2010.

Screen Shot 2016-04-07 at 9.26.20 AM
More from the advertorial project with them below.

Design Indaba Advertorial Project 009

Design Indaba Advertorial Project 008

Design Indaba Advertorial Project 004

I think these two magazines where from their last run before the brand stopped their quarterly print issue.

Design Indaba Advertorial Project 003